THE BRAND & VISION
The brand name La Téci [L/a:/ T/ee:/zi] has a French origin.
In the French slang it is usual to swipe the syllable around.
The same has been done with the word ''la cité'' what has been transformed to La Téci.
With La Téci we want to create a minimalistic yet unique and outstanding collections.
We want to achieve this vision by using the characteristics of big cities