''The brand name La Téci [L/a:/ T/ee:/zi] has a French origin.
In the French slang it is usual to swipe the syllable around.
The same thing has been done with the word La Cite what has been transformed to La Téci.''
''With La Téci we want to create a minimalistic yet unique and outstanding style.
We want to achieve this vision by using the characteristics of big cities''